Another NFL ratings drop could affect big networks’ valuation by Wall Street

Another NFL ratings drop could affect big networks’ valuation by Wall Street
Water breaks through the dam in 'Force 10 from Navarone.' (Image: Screen grab of YouTube clip)

[Ed. – As predicted last year. Tick tock.]

The NFL’s TV ratings are being monitored on Wall Street, with some financial analysts saying that another big ratings drop could affect the standing of some broadcast companies. “We continue to believe the NFL is the single biggest swing factor for media earnings and valuation,” read a research note released this morning from MoffettNathanson. “Any sign of continued NFL ratings weakness could pose a long-term risk for broadcasters who may be forced to bid up for rights.”

[…]

In N.Y., Richard Morgan wrote NFL ratings are “facing yet another brutal blitz this fall,” and analysts note this season’s ratings “could fall even faster as the league continues to grapple with a slew of ugly controversies that have turned off viewers.”

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