Nike announced that former NFL quarterback Colin Kaepernick will be the new face of its “Just Do It” campaign.
The slogan for the campaign is, “Believe in something, even if it means sacrificing everything.” Kaepernick’s announcement of the campaign instantly went viral Monday after his announcement.
The promotion of the former athlete, who protested racial injustice by kneeling during the national anthem before the NFL games he participated in, has led to major backlash against the sports company. A boycott was started and people began posting videos of themselves burning their Nike gear. Nike stock took a heavy hit for the controversial decision Tuesday morning.
The most scathing critique of the new ad campaign, however, came from the widow of American Sniper Chris Kyle, Taya Kyle. Chris Kyle served as a Navy SEAL sniper during multiple tours in Iraq and was awarded a Silver Star and four Bronze Star Medals. Kyle was tragically killed by a mentally ill man he was mentoring in 2013.