[Ed. – Can’t make this stuff up. I guess Nike will have to learn the hard way like everyone else.]
Nike revealed, through ESPN’s Darren Rovell, that it is making Colin Kaepernick the face of its “Just Do It” 30th anniversary ad campaign.
The initial image, announced through Rovell, has a close up of Kaepernick’s face with the caption: “Believe in something. Even if it means sacrificing everything.”
BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign. pic.twitter.com/uccpDStbq5
— Darren Rovell (@darrenrovell) September 3, 2018
The NFL season will start Thursday, and Kaepernick remains unsigned. That whole story makes the Kaepernick-Nike alliance a bit more interesting.