[Ed. – The high cost of virtue signaling]
Starbucks officials said closing its stores nationwide for an afternoon in May to conduct anti-bias training impacted it sales over the past quarter.
The Associated Press reported Thursday that officials said shutting down the stores for the day lowered comparable-store sales by less than half a percent.
Starbucks held the training after an employee at a Philadelphia store called police on two black men who were at the store but did not order anything.
The incident sparked a national outcry. Starbucks also announced that going forward, stores would allow anyone to use its bathroomswithout having to buy a product.
The company said in its third-quarter earnings report Thursday that total sales increased by 11.5 percent to $6.31 billion, compared to $5.66 billion during the same quarter last year, CNBC reported.
Revenue was slightly below estimates, with the company earning $6.23 billion compared to the expected $6.25 billion.