[Ed. – Good luck with that. How would the crackdown be implemented, exactly? Deciding which fans are “hot women” and which aren’t is a minefield itself, in our unhinged age.]
Football’s governing body FIFA has instructed television broadcasters to stop focusing on “hot women” fans attending 2018 World Cup matches in an effort to tackle sexism.
FIFA diversity chief Federico Addiechi said: “We’ve done it with individual broadcasters. We’ve done it with our host broadcast services”.
He added that FIFA was not yet being “proactive” about the policy but would “take action against things that are wrong.”
The “hot female fan” image is widespread in coverage of the World Cup.