[Ed. – This is solely because it contains the word “Cowboys” — which is the mascot of the University of Wyoming, and the nickname for sports teams.]
The University of Wyoming has come under fire for its new slogan, “The World Needs More Cowboys,” with opponents complaining that the word “cowboy” is sexist and non-inclusive.
The marketing campaign, set to launch in September, was designed to increase enrollment and attract new out-of-state students, but according to The Laramie Boomerang, the UW Committee on Women and People of Color wrote a letter to university officials demanding that they “shelve” the slogan in favor of a new one that “represents the diversity of the people and cultures” at UW.
“I am not the only person for whom the word ‘cowboy’ invokes a white, macho, male, able-bodied, heterosexual, U.S.-born person,” associate professor of kinesiology and health Christine Porter told the Boomerang.