Starbucks training day material teaches employees to ‘become color brave’

Starbucks training day material teaches employees to ‘become color brave’

[Ed. – Puke]

Thousands of Starbucks employees were taught the importance of being ‘color brave’ and identifying racial prejudices during their four-hour training day.

A 68-page guidebook released by the company revealed what staff were asked to learn and discuss just weeks after one manager called the police on two black men.

Starbucks CEO Howard Schultz closed 8,000 stores across the country on Tuesday for ‘race training’ with 175,000 employees following the scandal.

Topics for the day included a history of discrimination in public spaces and what it meant to be ‘color brave’, a term coined by Starbucks board member Mellody Hobson.

In a video that was played at the start of each session, Starbucks CEO Kevin Johnson explained why it was important to be ‘color brave’ instead of ‘color blind’.

‘Growing up, there was a term called “color blind”, which described a learning behavior of pretending not to notice race – that doesn’t even make sense,’ Johnson said.

‘So today we are starting a new journey, talking about race directly – what my friend and Starbucks board member Mellody Hobson calls being “color brave”‘.

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