In West Sacramento, CA, Big Brother now really IS watching you

In West Sacramento, CA, Big Brother now really IS watching you

[Ed. – What could go wrong?]

The city is using Zencity, a system that crawls through publicly available social media posts on Facebook, Twitter, and Instagram. It takes all of that data and sorts through to find what people are talking about and whether it’s positive or negative.

“The purpose of Zencity is to see the big picture,” he said.

In January, concerns came from the closure of a Safeway store and the brutal murder of two sisters at the hands of their father. In March, a shooting threat at River City High School generated negative posts over the lack of updates from police and school staff.

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“It’s not that Zencity replaces our other forms of civic engagement, it’s just a way to listen more,” he said.

But in the wake of the Facebook Cambridge Analytica scandal and concerns over data collection in general, some are worried about where that data goes and who sees it.

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