[Ed. – Hasn’t Facebook done enough?]
Facebook has quietly begun ‘fact-checking’ photos and videos to reduce fake news stories that have plagued the world’s largest social media network.
The latest move to prevent ‘misleading or divisive’ memes from going viral comes in advance of the US midterm elections in November.
The firm is facing increasing pressure to improve the way it deals with fake news in following the 2016 US presidential election result.
The announcement, which does not include policy reforms, comes as Facebook battles criticism over its handling of user data.
The firm is accused of helping manipulate elections by harvesting 50 million people’s Facebook data by the political consultancy Cambridge Analytica.
The fact-checking on fake news began on Wednesday in France with assistance from the news organization AFP.
It will soon expand to more countries and partners, Tessa Lyons, a product manager at Facebook, said in a briefing with reporters.
Lyons did not say what criteria Facebook or AFP would use to evaluate photos and videos, or how much a photo could be edited or doctored before it is ruled fake.