[Ed. – Sauce for the goose…]
On Sunday, The Guardian reported on the supposedly nefarious workings of President Trump’s data-gathering team at Cambridge Analytica. The report suggested that Cambridge Analytica had essentially issued questionnaires through a third party; those questionnaires, which were personality quizzes, requested that you use your Facebook login. Cambridge Analytica then compiled data regarding those who completed the quiz and cross-referenced that data with political preferences in order to target potential voters.
This isn’t particularly shocking. In 2012, The Guardian reported that President Obama’s reelection team was “building a vast digital data operation that for the first time combines a unified database on millions of Americans with the power of Facebook to target individual voters to a degree never achieved before.”
What, exactly, would Obama be doing? According to The Guardian, Obama’s new database would be gathered by asking individual volunteers to log into Obama’s reelection site using their Facebook credentials. “Consciously or otherwise,” The Guardian states, “the individual volunteer will be injecting all the information they store publicly on their Facebook page — home location, date of birth, interests and, crucially, network of friends — directly into the central Obama database.”