[Ed. – Boycotts in 5, 4, 3…]
A number of companies have decided to end co-branding agreements with the National Rifle Association following pressure from gun-control advocates who blame the Second Amendment group for the tragic school shooting that took place in Parkland, Florida, last week.
The controversy first arose when ThinkProgress, a left-wing online publication, published an article disparaging 27 companies it claimed were enabling and supporting the NRA. The article aimed to shame companies that held contractual and mutually beneficial corporate partnerships with the NRA as being supporters of an organization that opposes “common sense gun laws.” The corporate partnerships included discounts for NRA members at hotels, car rental agencies, and a premium home delivery wine service, amongst other offers.
The article initiated a social media campaign called #BoycottTheNRA, which seeks to force all businesses partnering with the NRA to end their agreements in an effort to starve the gun-rights group of legitimacy and funding.