Super Bowl viewing audience down; lowest level in 9 years

Super Bowl viewing audience down; lowest level in 9 years

[Ed. – Maybe it was because nobody could kick to save his life.]

The official parade in Philly for the 41-33 triumph over the New England Patriots isn’t until February 8 but there is certainly one element of Super Bowl LII that wasn’t champion – the ratings.

With 103.4 million watching, last night’s game on NBC from Minneapolis is down 7% from the total set of network eyeballs from the 2017 Super Bowl. A steeper fall than even the declining the stock market today, that’s the worst the Super Bowl has done since 2009 when the Pittsburgh Steelers 27-23 defeat of the Arizona Cardinals scored 98.7 million viewers. …

In an age of increasing streaming options and coming off a NFL season that was dogged by controversy and double digit ratings drops, the broadcast viewership decline from the Patriots’ win last year in Houston on Fox is really no surprise. Earlier today, metered market results for the 6:31 – 10:25 PM ET game were down 3% from the 2017 big game to an eight-year low for the Super Bowl.

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