Survey: NFL is losing its core audience

Survey: NFL is losing its core audience

[Ed. – Every metric seems to be confirming this.]

The problems are taking a heavy toll. Adults who report following the NFL closely has dropped 9% since 2014, the poll finds. More alarming for the league, however, is the makeup of the people moving away from the NFL in large numbers: Just 51% of men aged 18 to 49 say they follow the NFL closely, down from 75% four years ago. The poll did not ask respondents why their interest changed. The Journal/NBC News poll interviewed 900 adults from Jan. 13-17. The margin of error for the full sample was plus or minus 3.27 percentage points. …

The drop offs, according to the poll, also crossed political lines. Base Democrats who follow the league closely fell by 16 points versus four years ago, while it was 14 points for base Republicans. …

Explanations for the NFL’s ratings decline—a drop of 9.7% this regular season after an 8% fall a year ago, according to Nielsen—have been varied.

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