Big time TV ad buys point to suddenly competitive congressional race in Pennsylvania

Big time TV ad buys point to suddenly competitive congressional race in Pennsylvania
Incumbent Rick Saccone (Image: YouTube screen grab via KDKA)

[Ed. – Back in the trenches…]

The National Republican Congressional Committee is ramping up its involvement in the special election in Pennsylvania’s 18th congressional district, launching a television ad buy that begins on Monday and will run through Election Day in March — a sign of how nationalized and competitive the race in the typically conservative district is shaping up to be.

So far the committee has put nearly $300,000 behind the buy backing Republican Rick Saccone, according to a media buying source, but the length of the buy suggests the committee plans to spend even more between now and March 13.

News of the buy comes a day after the Democratic Congressional Campaign Committee moved to go on air in the district, spending $224,000 in an investment that marks the first involvement of a national Democratic group in the race. Democrats had previously waffled on whether to spend money on the race, concerned that victory was out of reach even if polling showed a closer-than-expected contest.

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