[Ed. – Won’t be good for business.]
Burger King released a new ad Wednesday that trolls the Trump administration’s decision to repeal net neutrality rules.
The three-minute ad shows a “social experiment” in which a Burger King store implements a Whopper “fast lane.” Anyone not willing to fork over $26 was forced to wait longer for their meals. Customers who refused to pay any surcharges had to wait as long as 15 to 20 minutes.
The ad, called “Whopper Neutrality,” was meant to parody (with burgers) what advocates say repealing net neutrality regulations will do to the internet — allow service providers to favor some websites and apps over others.
President Trump’s Federal Communications Commission moved to put an end to Obama-era net neutrality rules in December, giving the issue renewed public attention.
The Burger King customers who appeared in the ad were understandably not pleased.
“You can’t give me the sandwich? It’s ready but you can’t give it to me?” one angered patron asks. “Oh God, this is the worst thing I’ve ever heard of!”