[Ed. – The story makes a big deal of the point that some respondents stopped watching out of solidarity with the kneeling players. But that merely highlights that the NFL loses from both ends when the playing field is politicized. The bottom line is that if the players hadn’t “taken a knee,” the league wouldn’t have lost the audience.]
A new survey from SurveyMonkey and Ozy Media, shared first with Yahoo Finance, finds that 33% of NFL fans boycotted the league this year—but not entirely because they were outraged by the player protests. Nearly equal proportions boycotted in support of Colin Kaepernick or the protests as boycotted in support of President Trump, who vocally opposed the protests.
The survey, conducted from Dec. 8—11 of 2017, polled a national sample of 1,726 adults ages 18 and up. It found that 1,233 of those people identifed as football fans.
The survey then asked the football fans: “Did you purposely stop watching or attending NFL games this season for any reason?” 33% of respondents said yes.