Facebook policies said to cripple Catholic org’s ads, fundraising at end of 2017

Facebook policies said to cripple Catholic org’s ads, fundraising at end of 2017

[Ed. – The situation does sound as if the organization was being targeted in a way similar to what others have experienced, including conservatives, Christians, and pro-Israel organizations.]

A Facebook-based Catholic fundraising campaign suffered “critical” delays in the key donation period between Thanksgiving and Christmas, and Facebook’s new scrutiny of ads aimed at religious audiences is to blame, one social media expert has charged.

Matthew Meeks served as an advisor to a fundraising initiative of the Virginia-based Mater Ecclesiae Fund for Vocations.

Meeks told CNA that new Facebook policies for ad approval created delays that “caused us to miss the bulk of Giving Tuesday…”

The Mater Ecclesiae Fund “experienced significant issues with Facebook from the beginning of the campaign,” Meeks told CNA. “For one, the ad platform took more than 24 hours for the ads to be approved. The fund received a message that the content of the ads potentially violated Facebook’s discrimination rules regarding the exclusion of race, religion, sexuality, etc. for housing ads. This was neither a housing ad nor were they excluding a race or religion from receipt of the ads.”

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