We’re quickly approaching New Years, which is traditionally a time for reflection on the events of the past year and plans for how to do better over the next twelve months. That’s particularly true for the NFL, which has seen both its television ratings and live attendance in many stadiums plunge precipitously in 2017. As the Washington Times reports this week, the leadership in the league is busy analyzing precisely what caused all of this and how they might address it in 2018.
Your first guess might logically be that the National Anthem protests were a big driving factor. That was definitely part of it, but media analysts and league insiders are also seeing a number of other disturbing trends affecting their bottom line, many of which were entirely of their own making.
The NFL is approaching the playoffs looking for a ratings turnaround after a year of record-low television numbers.
Outcry over players protesting by taking a knee during the national anthem isn’t helping, but it’s only one of several reasons fans are turning away from professional football, media analysts say.