Is liberal Barbie ‘woke’ enough for millennial parents?

Is liberal Barbie ‘woke’ enough for millennial parents?
Image: Maranie Rae/For Good via TheBlaze

[Ed. – Go back to sleep.]

Just before Thanksgiving this year, Barbie had her wokest moment yet. On the official BarbieStyle Instagram channel, she was pictured in a series of photos with another doll, Aimee, wearing T-shirts emblazoned with “Love Wins,” the slogan of the marriage equality movement. The posts were a tableaux of domesticity. In one, the pair is sitting cosily in Barbie’s walk-in closet, stroking a dog and staring into each others’ eyes. In another, they are eating avocado toast at their favorite Silver Lake café.

The status of Aimee and Barbie’s relationship wasn’t made explicit in the post, but people quickly came to their own conclusions. Along with much celebration, vitriol also exploded in Barbie’s Instagram feed, with people accusing Mattel of promoting homosexuality to young girls.

These “Love Wins” photos were part of a broader trend for Barbie. In September, the BarbieStyle Instagram account featured Barbie wearing a “People Are People” T-shirt designed by Christian Siriano as a protest against President Donald Trump’s immigration ban.  Mattel also released its first hijab-wearing Barbie, modeled after the American fencer Ibtihaj Muhammad.

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