Google ponders ‘knowledge cards,’ ‘newstrition’ labels to aid content consumers

Google ponders ‘knowledge cards,’ ‘newstrition’ labels to aid content consumers
Angel of light? Google AI processes thought. (Background image: Screen grab, YouTube/ColdFusion)

[Ed. – Of course, the premise is that Google itself is a trustworthy source of judgment on these matters.  Since Google has been skewing search results against “conservative” sites for some time now, with zero regard for factual credibility as opposed to editorial slant, this premise is highly questionable.]

Google plans to use “knowledge cards” or “newstrition labels” for news articles that appear in Google search results as a way to provide “greater degrees of transparency” for readers and filter out fake news, according to an executive of the company.

“We’ve been using the phrase ‘newstrition’ internally. I use that because it’s not a Good Housekeeping rule that says ‘this is good or bad,’ it says, ‘no, here’s the ingredient information you need to know about the publication, make your own judgment,’” Richard Gingras, vice president of news at Google, said at the Newseum and the Trust Project’s panel discussion last Friday, “Rebuilding Trust in Journalism.” …

Sally Lehrman, director of The Trust Project, said more than 75 news outlets worked on developing “transparency standards” that Facebook, Google, Bing and Twitter plan to incorporate into their platforms. Lehrman said some news organizations such as the Washington Post are beginning to use trust indic[a]tors on their published content. [Then there are statements like that one.  We’re supposed to take WaPo‘s word for it on “trust indicators”? – Ed.]

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