UK bakery chain apologizes after replacing Baby Jesus with a sausage roll

UK bakery chain apologizes after replacing Baby Jesus with a sausage roll
Image: Greggs via The Telegraph

[Ed. – Thinking about this too hard will make your head hurt.]

Greggs has apologised for inadvertently causing offence by replacing Jesus with a sausage roll in the Nativity scene.

The bakery chain released the images to promote its advent calendar, which contains a voucher for a treat each day in the run-up to Christmas.

Some complained after the image redacted Jesus in favour of a baked good.

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Simon Richards called for a boycott of the bakery chain on Twitter, writing: “Please boycott @GreggsOfficial to protest against its sick anti-Christian Advent Calendar. What cowards these people are: we all know that they would never dare insult other religions! They should donate every penny of their profits to @salvationarmyuk.”

Another agreed, tweeting: “Tbh I’m glad Christians kicked off and Greggs apologised for replacing Jesus with a sausage roll. No other religion would stand for that nonsense.”


Greggs said in a statement: “We’re really sorry to have caused any offence, this was never our intention.”

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