[Ed. – Atheist Barbie to be released in 5, 4, 3…]
Mattel (MAT), which makes Barbie, announced Monday that the latest doll in its “Shero” collection will be modeled after Olympic fencer Ibtihaj Muhammad. In 2016, Muhammad became the first American to compete in the games while wearing a hijab.
“I’m proud to know that little girls everywhere can now play with a Barbie who chooses to wear hijab! This is a childhood dream come true,” Muhammad said in a tweet.
The news was announced at Glamour’s Women of the Year summit. The doll will go on sale in 2018.
Barbie has been working hard to make its collection of dolls more diverse in an effort to broaden the brand’s appeal.
In its most recent quarter, Mattel said Barbie sales were down 6% compared to last year.
The Shero line, which launched in 2015, includes dolls based on prominent women such as Olympic gymnast Gabby Douglas, model Ashley Graham, ballerina Misty Copeland, director Ava DuVernay and actress Zendaya.