Hollywood meltdown: Bigger flops, releases being pulled earlier

Hollywood meltdown: Bigger flops, releases being pulled earlier
Out of focus. ("Geostorm" trailer. Screen grab: Warner Bros., YouTube)

[Ed. – I’m not surprised about the Cruise flick.  It’s not Cruise; it’s the material.  Americans just aren’t up for cynical America-bashing, which the movie is clearly about.  As for Blade Runner, the timing is really off.  Real life is a whole lot more compelling right now than futuristic fantasy.  Not more fun; more compelling.  Gripping.  The Geostorm movie I don’t know much about, but if it’s a climate-disaster flick, it never stood a chance.  Bottom line: Hollywood really is completely out of touch.  The people are in a whole different place today: in existential survival mode, re-finding and reaffirming what matters to them, passionate about it, and having no time for the entertainment industry’s overpoliticized crap.]

It’s a bizarre season in Hollywood. Almost nothing is “working,” and the studios can’t afford to waste any more money hoping things will turn around. They’re pulling flops from theaters earlier than usual.

This weekend, for example, Warner Bros. is putting out a white flag on “Blade Runner” after three tough weeks. They’ve cut the number of theaters showing Denis Villeneuve’s beautiful film by 855. So far, “Blade Runner” has made just $66 million.  Audiences have not clamored to it. And now, week by week, Warners will quietly take it away.

Warner’s isn’t alone. Universal is pulling Tom Cruise’s  “American Made” from 539 locations after a month in release. The Doug Liman directed thriller has made just $43 million. Good reviews haven’t helped push Cruise fans to theaters.

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