Super Bowl 50 MVP loses endorsement deal after kneeling for anthem

Super Bowl 50 MVP loses endorsement deal after kneeling for anthem
Von Miller (Image via Twitter)

[Ed. – Acting out comes at a premium.]

Denver Broncos star pass rusher Von Miller knew very well that kneeling for the national anthem could cost him money. His teammate, linebacker Brandon Marshall, took a knee last season and lost endorsements.

The same thing happened to Miller on Monday. Phil Long Ford in Denver said it wouldn’t be continuing its sponsorship agreement with Miller, the Super Bowl 50 MVP who is enormously popular in Denver. A spokesman for Phil Long Ford told CBS4 in Denver that it wasn’t firing Miller, but it was in a contract renewal negotiation and Miller kneeling for the anthem caused them to cut that off.

Here is the statement given to CBS4 in Denver:

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“We are evaluating the events of the weekend. It is important to state that we haven’t fired Von. We are in the middle of contract renewal and this weekend’s events remind us that sometimes we feel that we best represent ourselves. We support Von and his first amendment rights, we know Von and he’s a good person. He donated a police car to his hometown police dept. All that notwithstanding when we bring in celebrities to represent us we run the risk of being misrepresented.

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