The Sunday numbers are in, and they’re bad for the NFL

The Sunday numbers are in, and they’re bad for the NFL
Baltimore Ravens take a knee (Image: Fox news video screen grab)

[Ed. – The real metric in all this may be that 60 Minutes with Oprah on it is posing actual competition to Sunday Night Football.]

In metered market numbers, the primetime matchup that saw the Washington Redskins beat the Oakland Raiders 27-10  snared an 11.6/20, the worst SNF has performed this season so far. It’s an 8% dip from the early numbers of last week’s game, Atlanta’s 34-23 win over Green Bay. Amid cheers and boos from fans at FedEx Field in Maryland last night, the third week of the SNF  season declined 10% from early numbers of the comparable game of last year on September 25, 2016.

The September 17 SNF game between the Falcons and Packers…went on to snag 20.2 million viewers. That final NBC viewership number was down 17% from the official SNF kickoff September 10.

In non-adjusted numbers, last night’s SNF delivered a 5.3/19 among adults 18-49 and 14.5 million viewers. In the 8:30-11 PM slot, that puts the Washington-Oakland game on the East Coast down 17% in the key demo from the Week 2 matchup between the Atlanta Falcons and Green Bay Packers.

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