Man ordered to pay $34K over fake Yelp review

Man ordered to pay $34K over fake Yelp review

A jury has decided that a Quincy Center jewelry store employee owes the owner of a nearby shop more than $30,000 for posting a false Yelp review about the rival establishment.

Adam Jacobs, an employee of Toodie’s Fine Jewelry, has to pay Stephen Blumberg, the owner of Stephen Leigh Jewelers, $34,500 for the emotional distress a jury decided that Jacobs caused by knowingly posting the false information.

Posted in August 2013, the multi-paragraph review detailed a supposed visit to Stephen Leigh Jewelers. The reviewer said he entered the shop looking to buy a 1.5-carat diamond engagement ring and had a generally bad experience. As a result, the reviewer said he would advise someone interested in buying jewelry or a watch to “go elsewhere.”

Blumberg’s lawsuit stated that the interaction never happened.

Reached by phone Tuesday, Blumberg said he figured out that “Adam J.” was Jacobs by phoning other businesses that “Adam J.” had reviewed on Yelp, which is a site featuring user ratings of stores, restaurants and other establishments.

“I did do research for several months,” Blumberg said. “I knew after two or three that I was right on the target.”

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