House Democrats desperate to reach voters, but not sure how

House Democrats desperate to reach voters, but not sure how
(Image: AP)

[Ed. – Maybe it’s not the messenger but the message that’s the problem.]

House Democrats are walking away from a soul-searching retreat in Baltimore without having answered the question that has loomed over them since the election: Whether the party should be content with changing its communication strategy or whether the party needs to undergo deeper changes.

“We lost, so either our programs need to be retooled or our communication needs to be retooled. Now which do you think is easier for us to focus on?” California Rep. Brad Sherman said. “I wish we could just print our message on a different color of paper and suddenly win, but I think it’s going to be harder than that.”

Democrats have historically said their economic platform should be able to bridge rural and progressive voters, but the last three elections have shown that they’re still struggling. The party hasn’t held control of the House in six years and since Nancy Pelosi gave up her gavel, they’ve lost the Senate and the White House as well. Once again, members are thinking about how they can communicate more effectively, but they’re coming up with few answers.

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