Budweiser’s newly released Super Bowl LI ad is a minute-long origin story. “Born the Hard Way” follows the journey of Anheuser-Busch brewery co-founder Adolphus Busch, a German immigrant who came to the United States and settled in St. Louis in the 1800s.
Chris Sargent, who also made Bud’s 2015 Super Bowl spot “Not Backing Down,” directed the commercial….
The ad kicks off a year-long campaign for Budweiser, which has traditionally done very well in Ad Meter. Starting in 2013, the company won the annual competition three years in a row.