It is, in the truest, most literal sense of the phrase, a money pit.
Throughout Black Friday, as Americans spent billions on shopping, the makers of a popular card game convinced thousands of people to give them money so that they could dig a hole.
And that’s it. The pit isn’t intended for any other use; those who pay will not receive anything in return and the company, Cards Against Humanity, has said it will only keep digging as long as people continue to give money.
Naturally, the “Holiday Hole,” as the company calls it, has raised more than $80,000.
Why is the company doing this, and why are people throwing thousands of dollars at them to do so?
“You’re supposed to think it’s funny. You might not get it for a while, but some time next year you’ll chuckle quietly to yourself and remember all this business about the hole,” the company’s website says.
Where is this hole?
“America. And in our hearts,” the website says.