So you’re sitting on the subway, or at a coffee shop, and you kind of fancy the person at the next table. If you knew their name you’d be googling them. Right? So why not take their picture and run it through an app to find out as much as you can about them? That’s possible now through an application developed in Russia called FaceFind. It’s available for iPhone and Android, but at the moment it’s mostly for people who use the Russian version of Facebook. That platform is called Vkontakte, or VK, and it allows outside applications to suck out its data in a much more free and open way than Facebook or Twitter or Snapchat….
By the way, all the data on social networks is actually stuff people provide for free, and the big social network use it to make money. Twitter sells the so-called “fire-hose” of tweets, LinkedIn sells back-end access so companies can search your resume more effectively, and Facebook has developed quite sophisticated ways of using the aggregated information on their platforms to provide ever-improving mechanisms for targeted advertising.
…The founders of the app claim it has a 70% accuracy rate. When we weren’t getting shooed away from folks on the street, we found that claim to be pretty accurate.