There’s still enough time left on the clock for Trump to turn things around — if he starts immediately.
1. Double down on a populist message: As much as I disagree with Trump’s economic policies, they actually resonate with a lot of Americans — when he presents them correctly. His message should be that Hillary Clinton is a corrupt insider who represents the status quo. Her economic policies and past support of globalist trade deals (from NAFTA to TPP) — and her penchant for foreign interventionism — have created a rigged system that benefits fat cats, while hurting average American workers.
2. Resist the temptation to talk about anything else. Attacking gold star families is a bad and counterproductive idea on its own merits, but there’s another reason it should be avoided: It does nothing to reinforce the aforementioned populist message. Additionally, calling Hillary Clinton “mentally unstable” does nothing to advance his cause. Saying Hillary is “unstable” lacks verisimilitude, while saying she’s “an insider who doesn’t tell the truth” actually passes the smell test.