Donald Trump is all about branding, and here’s a striking irony: while his political brand is built on Muslim-bashing, Hispanic-bashing, and, not least, China-bashing, his hotel brand appears to be thriving here in Asia.
Last October, well after Trump’s xenophobic and sinophobic presidential campaign got under way, Trump’s man in China, Eric Danziger, told Chinese state-run media that the Trump Hotel Collection is actively seeking expansion opportunities in Asian metropolises, including Chinese cities like Shanghai, Beijing, and Shenzhen.
Trump’s hotels are a hit with Chinese travelers. They appreciate the extra touches put in place with them in mind, like dedicated arrival procedures for Chinese nationals and “red envelope” perks during Chinese New Year.
Trump’s remarks that, say, mock East Asian accents don’t seem to affect their consumption choices. In fact, his overblown antics have only drawn the Chinese to his brand; nowadays, a trip to New York is not complete without a selfie in front of Trump Tower.