American Apparel has taken on Donald Trump with a new clothing collection featuring an adapted version of his campaign slogan urging the nation to ‘Make America Gay Again’.
The collaboration between the clothing brand and organizations Human Rights Campaign and The Ally Coalition, co-founded by musician Jack Antonoff, includes limited edition T-shirts, tank tops, a red hat and a tote bag.
The collection aims to raise awareness of LGBTQ rights and 30 per cent of American Apparel’s sales will be donated to the Equality Act, a federal non-discrimination bill, and the fight to end discrimination.
The ‘Make America Gay Again’ hat, which costs $26, is clearly inspired by the presumptive Republican presidential nominee’s distinctive ‘Make America Great Again’ cap, with its red material and white writing.
The brand has likely targeted the candidate because of his public stance against marriage equality. Trump has said said that he believes marriage is between a man and a woman, and recently told People: ‘I would have liked to have seen [gay marriage laws be] a state thing, but the courts have ruled.’