Donald Trump counter-programmed Thursday’s GOP primary debate on Fox with his own prime time event. So whose show scored a bigger audience?
Answer: Fox’s debate. But it was the second lowest rated debate of the season. So Trump is certain to take credit for hurting the channel’s total viewership.
Fox News Channel’s Trump-less debate had an 8.4 household rating, according to early Nielsen data from so-called metered markets.
This means 8.4% of American metered market homes with TV sets were watching the face-off.
By comparison, two of the cable channels that showed parts of Trump’s event, CNN and MSNBC, had about a quarter of Fox’s audience combined.
So Trump’s rivals clearly came out ahead in the raw ratings.