[Ed. – Fans are on their own.]
The company’s branding won’t be noticeable to fans, but Seattle Seahawks and Minnesota Vikings players will have some hidden help for Sunday’s NFC wild-card game in what is forecast to be one of the coldest in NFL history.
Both teams will be outfitted with cold-weather gear supplied by Minnesota-based WSI Sports that is specifically designed for football players forced to perform in frigid conditions. No WSI logos will be visible during the game because of the league’s sponsorship deal with Nike.
“This has been a big break for us,” WSI Sports owner and founder Joel Wiens told USA TODAY Sports. “I’ve spent most of my life pounding away, and we’ve been successful. But over the last few years, we’ve gotten noticed by designing better and better cold-weather gear.”