Breaking up? Let an app do it for you

Breaking up? Let an app do it for you
Broken heart

Checklist for the holidays: Buy bejeweled 2016 eyeglasses and noisemakers from street vendor. Stock Champagne. Regift perfume and sweaters. Turn Christmas tree into mulch. And, oh yes, break up with significant other.

The year-end is popular for ending things. (One analysis of changes to Facebook relationship statuses that mentioned “breakup” revealed a peak in the two weeks before Christmas.) But just in time for seasonal remorse is a flourishing breakup industrial complex, a confluence of technology and changing social mores.

Dissolving a relationship used to be a private matter between the two principals, with a Greek chorus of close friends and family. Now the sopranos and tenors include apps, websites, social media tools and digital Cyranos for hire.

If you’re not up to the dirty deed yourself, the Breakup Shop will do it for you. The site, whose slogan is “Let us help you end it,” uses email, snail mail, text or Snapchat, at prices from $5 to $80, for customized naughty or nice options. (In the nice category is an hasta la vista gift pack that includes chocolate-chip cookies and “The Notebook” on Blu-ray. In the naughty is a “mean photo attachment” of you with your new loved one.)

Continue reading →

Commenting Policy

We have no tolerance for comments containing violence, racism, vulgarity, profanity, all caps, or discourteous behavior. Thank you for partnering with us to maintain a courteous and useful public environment where we can engage in reasonable discourse.

You may use HTML in your comments. Feel free to review the full list of allowed HTML here.