Doritos has joined the throng of products that promote or support gay rights. Frito Lay just announced a limited addition of their Cool Ranch tortilla chips in rainbow colors. Rainbows, as they are being referred to, is a joint venture with the gay non-profit group, It Gets Better, to show their support for the LGBT community.
The bags are splashed with a rainbow across the top and then the images of the five rainbow colored tortilla chips of purple, blue, green, orange and red. On the back of the bag of gay chips, the company proudly declares:
“There’s nothing bolder than being yourself.”
The only redeemable thing about this perverse product is that you won’t see it on store shelves. In order to obtain a bag of gay chips, a person has to donate $10 or more to It Gets Better and the chips will be shipped to them.
So who is It Gets Better? Does the name Dan Savage ring a bell? He’s one of the most popular advocates of homosexuality who speaks to thousands of young people across America. According the It Gets Better website: