Earlier this year Australian researchers announced the super-sensitive contraception, created using hydrogel.
And the sexperts say it feels good.
Now they’re calling on us to come up with marketing ideas. They want to know how the condoms should be packaged and branded.
The best idea will win an AUD$3,500 cash prize, with runners-up receiving AUD$1,500.
I’m sure there’s some free condoms in the deal too.
The competition has been announced by Swinburne University of Technology in Melbourne, who received a US $100,000 grant from the Bill and Melinda Gates Foundation, who promised 80 grants to anyone who could invent the ‘next generation condom’.