[Ed. – I’m not a big fan of our current campaign finance laws. But the emphasized portion below is worth concern. If you’re going to hide something, why would it be who’s writing your issue platform?]
The appeal of Super PACs is clear: presidential campaigns are limited to donations of only $2,700 per donor per election, but Super PACs can be funded with unlimited donations. This is how Bush aims to pile up that $100 million.
However, the Super PAC money comes with some serious restrictions. Official candidates cannot coordinate with Super PACs, and are sharply limited in how much money they can ask their supporters to donate to their Super PAC. Bush was never expected to enter the presidential race in the early months, and his ferocious fundraising for his Super PAC has led many to wonder how late into the summer he might wait.
Super PACs have been a factor in the last few elections cycles, but in a subservient role to the campaign of the candidates they were supporting. For the most part, they were mainly limited to tasks such as running negative attack ads against opponents, giving the actual candidate some plausible deniability. Restore Our Future, the Super PAC that supported former Gov. Mitt Romney (R-MA) in his 2012 presidential campaign, spent only about one-third of what the Romney campaign spent, according to Politico.
Bush’s team has indicated it will flip this model, with the Super PAC raising and spending much more than the campaign itself. In fact, the plan is for key campaign functions to be carved out and assigned to the outside groups.
Right to Rise Policy Solutions will reportedly handle developing Bush’s campaign platform. “No one ever needs to know who is funding the development of Bush’s policies,” wrote Taegan Goddard at The Week, bemoaning the lack of transparency on this key segment of the campaign infrastructure.