$240K to study benefits of slowing vending-machine delivery of ‘unhealthy’ snacks

$240K to study benefits of slowing vending-machine delivery of ‘unhealthy’ snacks

[Ed. – OK, now things are really getting stupid.]

A taxpayer funded study on dietary intervention strategies is focusing on finding the “optimum time delays to apply to unhealthy snacks” in vending machines.

Time Over Money? A Novel System To Influence Snack Machine Choices” is the title of a study being conducted by Chicago’s Rush University Medical Center that has received $240,007 in funding from the National Institutes of Health (NIH).

“This project tests whether a novel snack vending machine system that uses brief time delays to reduce the immediacy of reward from unhealthy snacks will improve the healthfulness of snack choices,” according to the project description.

Among its specific aims “is to select the delay interval that produces the largest improvement in purchasing rates for healthy snacks without harming overall vending sales.”

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