Comcast, Al Sharpton hit with $20 billion racial discrimination lawsuit

Comcast, Al Sharpton hit with $20 billion racial discrimination lawsuit

[Ed. – If they want to collect from Sharpton, they’ll have to get in line.]

Even though the FCC hasn’t yet ruled on the proposed merger between Comcast and Time Warner Cable, one group has already filed a lawsuit claiming at least $20 billion in damages from the way the two giants allegedly discriminate against black-owned media.

The complaint, filed in California on Friday, comes from the National Association of African-American Owned Media, which also filed a similar suit against AT&T and DirecTV in December.

This time, the plaintiff is not only targeting both Comcast and TWC — on the eve of the two companies merging to become what would be the largest pay television distributor in the United States — but also various African-American advocacy groups and MSNBC host Al Sharpton for allegedly facilitating discrimination.

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Comcast is one of the biggest companies to employ a chief diversity officer, and its practices have been lauded by many including Black Enterprise magazine, which recently named it as one of the 40 best companies for diversity. The lawsuit figures to face many hurdles, from the sufficiency of its allegations to possibly the First Amendment, but for now it presents a larger portrait of a media company that isn’t carrying many fully owned black channels and the dangers of allowing it to grow bigger.

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