Female voters powered President Barack Obama’s victory over Mitt Romney in 2012, as Democrats leaned heavily on social issues to rally single women and suburban moms to the polls.
But with two weeks until Election Day, the president’s diminished standing with women is quickly becoming one of the biggest liabilities facing Democrats as they struggle to hang onto the Senate majority.
In battleground states across the country, Obama is underwater with female voters — especially women unaffiliated with a political party — and it’s making it harder for Democrats to take advantage of the gender gap, according to public polling and Democratic strategists.
Already Democrats are taking a beating from men, who back Republicans over Democrats by double digits in most of the key Senate races. But to overcome that deficit, Democrats need to win over female voters by a wider margin in battleground states like Colorado, Iowa, Alaska, North Carolina and New Hampshire. That task that will be the primary focus of Democratic campaigns as they prepare an intensive voter-turnout operation.