The White House has removed emoji characters out of a newly published report after news outlets indicated that some millennials were offended by the administration’s latest technique to empathize with younger voters.
The report, “15 Economic Facts About Millennials” is styled as a Buzzfeed-like listicle, which have grown in popularity among younger generations for their quick delivery and humorous nature.
The White House sprinkled emojis throughout the report on college education and student debt, technology, and healthcare, published on Friday, but on Saturday the emojis were missing from the document.
“This is an example of what we heard about back in 2008, Obama using digital technologies to excite a new, younger demographic,” Natalia Mehlman-Petrzela, an assistant professor of history at the New School University, told The Atlantic on Friday. “In the world of Twitter and Instagram, millennials are using emojis more and more, so it makes sense to use that strategy to appeal to people.”