[Ed. – Moms, throw in the towel. Clearly, you will never satisfy this tracking technology.]
General Motors, the largest US auto manufacturer by sales, is preparing to launch the world’s first mass-produced cars with eye- and head-tracking technology that can tell whether drivers are distracted, according to people with knowledge of the plans.
Seeing Machines, an Australian group listed in London, has signed an agreement with safety-goods maker Takata to supply GM with tracking devices for up to 500,000 vehicles over the next three to five years.
The gadgets will start by measuring the rotation of the head so they can alert drivers if they are not spending enough time looking in certain areas such as the road ahead or the rear-view mirror.
“Safety doesn’t sell cars – sexy sells cars,” said Ken Kroeger, Seeing Machines’ chief executive. “But once cameras are there, they can be expanded for other features and purposes.” …
Mr Kroeger said Seeing Machine’s equipment could eventually allow drivers to activate an app by simply looking at a certain point in the car and then touching a button on the steering-wheel. The devices could also be used to detect the identity of the driver as a guard against theft – or to stop a teenager using the family car after 10pm at night. …
Insurance companies are already investing in telematics to monitor driver behaviour using smartphones and “black boxes”, which feed information back and adjust premiums according to that individual customer’s use of the car.