1) She’s just not that good at campaigning. If the last two gaffe-prone weeks have reminded us of anything about Hillary, it’s that she’s a mediocre politician at best. Her shortcomings are significant: she can be stiff and wooden in public; she lacks the aura of a natural politician; she’s not a great public speaker, and she can come across as politically flat-footed and tone deaf — as she did with her “dead broke” response to a rather benign question about relating to the financial challenges of the average voter. People still seem to believe that the Clinton name is synonymous with political skill, but that assumption is only half-true: If Hillary possessed even half of Bill’s political talent and acumen, she wouldn’t have lost to Barack Obama in 2008.
3) It ain’t gonna be a coronation. HRC must have been taken aback last week when two members of the traveling sisterhood – Diane Sawyer of ABC News and Terry Gross of NPR – actually pressed her with uncomfortable questions about Benghazi and gay marriage, respectively. Hillary didn’t respond well in either situation, and the ensuing coverage was instructive. If she can’t count on favorable press coverage during the choreographed rollout of a self-reverential memoir, what does that tell us about how she’d do in debates against a determined opponent? And does Clinton really want to face the scrutiny, not to mention the slings and arrows, that come with any campaign?