When social media fails: NYPD hashtag backfires

When social media fails: NYPD hashtag backfires

[R]ecently when the New York Police Department created the hashtag #MyNYPD, things did not go as planned. It was intended as an outreach campaign to involve the citizens in recognizing the work of the NYPD by having them take photos with officers around the city, but instead turned into an avenue for New Yorkers to post unflattering photos of the NYPD in action.

However the hashtag quickly went rogue on the content creators, resulting in a feed of tweets highlighting a less flattering but still real aspect of police work:

These tweets are only a snapshot of  whatever situation is taking place, so while many of them cast the brave police officers of the NYPD in a negative light, it’s important to remember how hard their job is. Not every instance should be seen as a police brutality case as these men and women put their lives on the line everyday to protect us as we live and work.

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