NBC’s cognitive dissonant hack syndrome

NBC’s cognitive dissonant hack syndrome

I’ve always thought entrenched left-wing journalists in Washington needed their heads examined. Much to my satisfaction, it appears the corporate media bosses of at least one Beltway anchor now agree.

According to The Washington Post this week, NBC News hired a “psychological consultant” to examine why flailing “Meet the Press” moderator David Gregory has been bombing in the ratings. The overpriced shrinks (NBC prefers the euphemism “brand consultants”) came from the New York-based brand fixer-upper Elastic Strategy.

They interviewed Gregory’s wife. They interrogated his friends. They crunched their numbers. They compiled their reports. And after all that, the “experts” are still scratching their noggins:

What’s the matter with David Gregory? And why don’t people like to watch him?

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I could have saved the honchos at NBC News a lot of time and trouble. The first answer is: David Gregory is a phony. The second answer is: He’s a jerk.

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