Congress to go after ‘overzealous photoshopping’ in advertisements?

Congress to go after ‘overzealous photoshopping’ in advertisements?

[Ed. – Why?????]

ABC News describes a bill thus:

A new bill introduced into the U.S. House of Representatives aims at curbing overzealous photoshopping of models and celebrities in advertisements.

You mean we don’t already have a Department of Zealotry Curbing? Or was it folded into the Department of Enthusiasm Diminution during the Reagan years? Anyway:

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Called the ‘Truth in Advertising Act,’ the bill was co-sponsored by Republican Rep. Ileana Ros-Lehtinen from Florida and Democratic Rep. Lois Capps of California. Advocates for the bill want more regulation for photoshopped images that appear in advertisements and other media.

For the children, of course. Thin people in ads leads to unhealthy body images, which leads to eating disorders. Therefore, using digital manipulation to make models thinner or cover up the signs of aging simply must be regulated. What will the bill do? First, the Federal Trade Commission is commanded to form an exploratory committee to explore exploring. No later than a year and a half after the bill passes, the FTC “shall submit to Congress a report that contains a strategy to reduce the use, in advertising and other media for the promotion of commercial products, of images that have been altered to materially change the physical characteristics of the faces and bodies of the individuals depicted.”

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