That was quick: Chipotle walks back ‘guacamole gambit’ threat

That was quick: Chipotle walks back ‘guacamole gambit’ threat

[Ed. – Was it all a marketing ploy to generate a run on Chipotle guac dishes?]

Chipotle stirred up the media and guacamole lovers with news that it could “suspend” guacamole from its menu due to global warming.

But a restaurant spokesman tells the Los Angeles Times: “This is way overblown.”

The annual report from the restaurant chain warned:

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“Increasing weather volatility or other long-term changes in global weather patterns, including any changes associated with global climate change, could have a significant impact on the price or availability of some of our ingredients. …

“In the event of cost increases with respect to one or more of our raw ingredients, we may choose to temporarily suspend serving menu items, such as guacamole or one or more of our salsas, rather than paying the increased cost for the ingredients.”

Chipotle’s Chris Arnold told the L.A. Times on Wednesday morning that the disclosure was routine: “As a public company … we are required to disclose any potential issues that could have potential impact on our business, and we do that very thoroughly.”

So far, Chipotle is handling weather-related problems with ingredients just fine.


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