First lady Michelle Obama on Tuesday called for the federal government to end the marketing of junk foods in schools, a proposal that would eliminate vending machines advertising soda and other promotional material for items not deemed healthy.
“The idea here is simple — our classrooms should be healthy places where kids aren’t bombarded with ads for junk food,” the first lady said in an announcement. “Because when parents are working hard to teach their kids healthy habits at home, their work shouldn’t be undone by unhealthy messages at school.”
The so-called school wellness policy crafted with the Department of Agriculture would go into effect for the 2014-15 school year.
The latest push from the first lady’s office, however, is likely to stoke the GOP narrative that the Obama administration is meddling in decisions that should be left to families. Conservatives have accused the White House of implementing a “nanny state.”